Department of Marketing

Ray Artigue
Economic Impact Study: Phoenix Scores Big with Super Bowl XLII
Reaping the Benefits of a Big Event
More than Just a Game: The Impact of a Big Event
Podcast: Michael Vick, Celebrity Endorsements, and the Fallout When an Icon Stumbles
Scalping goes upscale: The secondary ticket market's online revolution
Podcast: The big gamble -- Super Bowl advertising
Podcast: Subsidized stadiums -- If you build it they will come?
For love or money? The unrequited passion of the sports fan
Podcast: The new economics of sports business
What's In a Name: Cardinals Stadium Seeks a Partner

Mary Jo Bitner
Smart Services: Customer Focus Turns Technology into Solutions
2008 NAWBO Conference: It's a Man's World -- Or Is It?
Jamming Out Web Services? Maybe You Need a Conductor
A Key to Service Innovation: Services Blueprinting
The Services Imperative: Focusing on the Future of Business
No Phone for You! Sprint-Nextel Cuts Off High-Maintenance Customers
Keeping promises: Closing the services gap
The evolving science of services
Top Customer Service Providers Value Their Front-Line Employees
'Services Science': The Next Big Thing in Business Schools?
Self-Service Technologies Should Benefit Customers, Not Just Bottom Lines
Selling Services: A Brave New World
Fools Rush Out: Plan Carefully Before Outsourcing Customer Services
Ahead of Its Time: Services Program Plays Critical Role in Business Community

Vincent Blasko
Consumer Backlash Stings in Response to Sneaky Sales Tactics
Bloggers Beware: Corporate Image Can Soar or Plummet in Blogosphere

Ruth Bolton
Reduce Risk by Building a Diversified 'Portfolio' of Customers
The British are coming: How Tesco plans to cater to the U.S. market
The neglected moneymaker: customer retention
Group Buy-in: How the Urge to Fit In Sways Purchase Satisfaction
Americans Unwilling To Give Up Their Gas
Changing Channels: It's All About What Clicks With Customers
Pediatric Studies Link TV Advertising with 'Global Fattening'
Winter of Discontent: Will Fuel Prices, War Worries Affect Holiday Retail Sales?
Friedman's 'Flat' World View Resonates with Readers
More Focused Competitors May Be Albertsons' Undoing
The B-to-B Tango: Suppliers and Customers Need to Stay in Sync

Stephen W. Brown
Ushering In China's Service Revolution
Enjoy the Ride: Harley-Davidson's User Community
Employees First: Strategies for Service
The Services Imperative: Focusing on the Future of Business
IBM's Extreme Makeover: Big Blue Adapts to a Changing Marketplace
The Customer: An Overlooked Component of the Innovation Process
No Phone for You! Sprint-Nextel Cuts Off High-Maintenance Customers
Innovate competitively by using new technology, namely academics
The evolving science of services
Keeping the customer dissatisfied? How businesses can recover from service failure
(B)2B or not (B)2B? To Move from Products to Services Is the Question
Top Customer Service Providers Value Their Front-Line Employees
Classics: Recommended Reading for Students, Entrepreneurs, Executives
The New Blue Light Specials: Flu Shots, Strep Tests, Sutures
Self-Service Technologies Should Benefit Customers, Not Just Bottom Lines
Selling Services: A Brave New World
Ahead of Its Time: Services Program Plays Critical Role in Business Community

Robert Cialdini
The gentle science of persuasion, Part 6: Scarcity
The gentle science of persuasion, Part 5: Authority
The gentle science of persuasion, Part 4: Consistency
For love or money? The unrequited passion of the sports fan
The gentle science of persuasion, Part 3: Social proof
The gentle science of persuasion, Part 2: Reciprocity
The gentle science of persuasion, Part 1: Liking

John Eaton
Reaping the Benefits of a Big Event
More than Just a Game: The Impact of a Big Event
Podcast: Michael Vick, Celebrity Endorsements, and the Fallout When an Icon Stumbles
Scalping goes upscale: The secondary ticket market's online revolution
What's In a Name: Cardinals Stadium Seeks a Partner

Michael Hutt
Reduce Risk by Building a Diversified 'Portfolio' of Customers
High Performers: Staying on Top of the Game

Cheryl Burke Jarvis
No Phone for You! Sprint-Nextel Cuts Off High-Maintenance Customers
Brand equity: It's worth more than companies realize
Beauty and the Sales Commission: Looks Can Boost Performance
Details, Details: Small Survey Errors May Produce Fallacies in Research Results

Ajith Kumar
Top Customer Service Providers Value Their Front-Line Employees
Buy vs. Build: Chinese Firms Seeking Familiar Brands in Global Strategy

John Lastovicka
Taking a Cue from the Business World: What the Public Sector Could Learn about Influencing Behavior
Americans Unwilling To Give Up Their Gas
Pediatric Studies Link TV Advertising with 'Global Fattening'
Zen of the Pack Rat: Yard Sales Bring Angst, Exhilaration for Sellers

Naomi Mandel
Predicting more and enjoying it less: How 'anticipated regret' takes the fun out
Pediatric Studies Link TV Advertising with 'Global Fattening'
Our Bodies, Our Buying Behavior: Should Real Ads Have Curves?
Can't Stop the Music: Industry Fails to Keep Pace With Consumer Habits
The Waiting Game: It's Not Always a Bad Thing

Dan Migala
More than Just a Game: The Impact of a Big Event

Michael Mokwa
Economic Impact Study: Phoenix Scores Big with Super Bowl XLII
Reaping the Benefits of a Big Event
More than Just a Game: The Impact of a Big Event
For love or money? The unrequited passion of the sports fan
What's In a Name: Cardinals Stadium Seeks a Partner
All in the Family: After Employee Pricing Strategy, What Next?
NHL and Its Teams get a Second Chance for a First Impression

Andrea Morales
What's Eating You? 100-calorie Mini-pack Snacks Might be Diet Disrupters
Product contagion: How consumers' fear of cooties can cut into profits
Changing Channels: It's All About What Clicks With Customers
Picky, Picky: Consumers Tend to Reject 'Contaminated' Merchandise
Winter of Discontent: Will Fuel Prices, War Worries Affect Holiday Retail Sales?
Our Bodies, Our Buying Behavior: Should Real Ads Have Curves?

Stephen Nowlis
Give a little, sell a lot: How free samples influence shoppers' buying behavior
Predicting more and enjoying it less: How 'anticipated regret' takes the fun out
The Waiting Game: It's Not Always a Bad Thing

Amy Ostrom
2008 NAWBO Conference: It's a Man's World -- Or Is It?
A Key to Service Innovation: Services Blueprinting
For love or money? The unrequited passion of the sports fan
Podcasting: Where does it go from here?
The evolving science of services
Self-Service Technologies Should Benefit Customers, Not Just Bottom Lines
Dissatisfied Consumers Turn Tables on Companies in Cyberspace

Antony Peloso
All in the Family: After Employee Pricing Strategy, What Next?

Peter Reingen
Branding evolution: the Dove story
The gentle science of persuasion, Part 3: Social proof
Beauty and the Sales Commission: Looks Can Boost Performance

Rajiv Sinha
Social Entrepreneurs Develop Cleaner Alternative to African Wood-Burning Stoves
To Pay or Not To Pay: The World of Office Suites Opens Up
Study supports reining in smoking ads
The Two Faces of Entrepreneurship, Part 2: Innovative Entrepreneurs Bring New Wealth to the Economy
A Healthy Environment -- Priceless
Can't Stop the Music: Industry Fails to Keep Pace With Consumer Habits
Coming Soon to an Online Retailer Near You: CCOMS

Nancy Stephens
Podcast: A Company's Road to Success -- Building Trust, 'Fessing Up' and Listening to Customers
Podcast: The big gamble -- Super Bowl advertising
A penny for your thoughts: When customers don't complain

Beth Walker
2008 NAWBO Conference: It's a Man's World -- Or Is It?
Reduce Risk by Building a Diversified 'Portfolio' of Customers
Murdoch Buys Dow Jones: What Does It Mean for the Wall Street Journal?
What's In a Name: Cardinals Stadium Seeks a Partner
High Performers: Staying on Top of the Game

James Ward
Economic Impact Study: Phoenix Scores Big with Super Bowl XLII
Reaping the Benefits of a Big Event
Loyalty programs: Mining for gold in a mountain of data
The British are coming: How Tesco plans to cater to the U.S. market
Scalping goes upscale: The secondary ticket market's online revolution
Podcasting: Where does it go from here?
What's In a Name: Cardinals Stadium Seeks a Partner
Wi-Fi Part 3: Municipal Networks Spark Wi-Fi War in Washington
W. P. Carey Faculty Share Favorite Books of 2005
Bloggers Beware: Corporate Image Can Soar or Plummet in Blogosphere
Consumer Outcry Uncorks Opportunities for Small Wineries
Dissatisfied Consumers Turn Tables on Companies in Cyberspace